The Power of Rebranding: Good Value Marketing Company Limited Name Change

As a law firm, we have been fascinated by the recent name change of Good Value Marketing Company Limited. The decision to rebrand and change the company`s name is a bold and strategic move that can have significant impacts on the company`s reputation, market positioning, and overall success.

Why Change Name?

Companies often change their names for various reasons, such as repositioning in the market, addressing a negative public perception, or reflecting a change in ownership or business focus. In the case of Good Value Marketing Company Limited, the decision to change the name may signal a new direction or a desire to differentiate themselves from competitors.

Benefits Name Change

Research has shown that a well-executed name change can lead to increased brand recognition, improved customer perception, and ultimately, higher profitability. In a study conducted by The Financial Times, 76% of respondents agreed that a company`s name is important for creating a strong brand identity.

Case Studies

Let`s take a look at some real-life examples of companies that have successfully rebranded through a name change:

Company	Previous Name	New Name	Result
Apple Inc.	Apple Computer, Inc.	Apple Inc.	Expanded product line and brand image.
Google	BackRub	Google	Became synonymous with internet search.

Legal Implications

While changing the name of a company may seem like a simple process, it is important to consider the legal implications and requirements. This may include updating official documents, trademarks, and contracts. Consulting with a legal professional can ensure that the name change process is smooth and compliant with regulations.

The decision to change the name of Good Value Marketing Company Limited has the potential to redefine the company`s brand, attract new customers, and set them apart in their industry. We commend the company for taking this bold step and look forward to seeing the positive impact of their name change.

 

Get Answers to Your Burning Legal Questions About Good Value Marketing Company Limited`s Name Change

Question	Answer
1. Can Good Value Marketing Company Limited change its name?	Oh, absolutely! The company has the power to change its name by passing a special resolution and filing the necessary paperwork with the Companies House. It`s a pretty straightforward process, but it`s important to make sure the new name complies with legal requirements and doesn`t infringe on any existing trademarks.
2. What legal implications should the company consider before changing its name?	Before diving into the name change, the company should conduct a thorough trademark search to ensure that the new name is available for use. It`s also crucial to update all legal documents, contracts, and agreements with the new name to avoid any confusion or disputes in the future.
3. How long does the name change process typically take?	The name change process usually takes around 2-3 weeks from the date of filing the necessary documents with the Companies House. However, it can take longer if there are any complications or if additional documentation is required.
4. Is there a specific format for the new company name?	There are certain rules and regulations regarding the format of company names, so it`s essential to ensure that the new name complies with these requirements. The new name must end with „Limited” or „Ltd” and should not be offensive or misleading.
5. Will the company`s existing contracts and agreements be affected by the name change?	Yes, the company will need to update all existing contracts, agreements, and legal documents with the new name. This ensure discrepancies misunderstandings clients, suppliers, stakeholders.
6. Does the name change require approval from shareholders or directors?	Yes, the name change requires approval through a special resolution, which must be passed by the shareholders. The directors will then need to file the resolution and other required documents with the Companies House.
7. Can the company revert to its original name after a name change?	Technically, yes, but it will involve another formal process of changing the company`s name back to the original one. It`s best to carefully consider the new name to avoid the hassle of changing it back in the future.
8. Are there any restrictions on the new company name?	The new company name cannot be similar to an existing company name, trademark, or any offensive or sensitive words. It`s important to conduct thorough research to ensure that the new name is unique and compliant with legal requirements.
9. Does the company need to notify its clients and suppliers about the name change?	Yes, it`s essential to inform all clients, suppliers, and other relevant parties about the name change to avoid any confusion or misunderstandings. The company should update its website, business cards, and other marketing materials accordingly.
10. Can the company seek legal assistance for the name change process?	Absolutely! Seeking legal assistance can ensure that the name change process is smooth and complies with all legal requirements. A legal professional can also help with conducting a trademark search and updating all necessary documents with the new name.

 

Good Value Marketing Company Limited Name Change Contract

This contract is entered into on this ____ day of ____, 20__, by and between Good Value Marketing Company Limited, hereinafter referred to as the „Company,” and ________________, hereinafter referred to as the „Party.”

WHEREAS, the Company wishes to change its name for business purposes;

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein and for other good and valuable consideration, the receipt and sufficiency of which are acknowledged, the parties agree as follows:

1. Name Change
The Company, by resolution of its board of directors and pursuant to the laws of [jurisdiction], shall change its legal name from Good Value Marketing Company Limited to [New Name].
2. Filing Registration
The Company shall promptly file all necessary paperwork and documents with the appropriate government authorities to effect the name change and shall bear all costs associated therewith.
3. Governing Law
This agreement shall be governed by and construed in accordance with the laws of [jurisdiction].
4. Execution
This agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

IN WITNESS WHEREOF, the parties hereto have executed this agreement as of the date first above written.